EXP-01 | Outdoor Expo/Experience Rotterdam-Zuid
About the Project
EXP-01 is an innovative outdoor exhibition project designed specifically to bring new media art directly into the heart of Rotterdam-Zuid. Unlike typical gallery or exclusive event spaces, this project places captivating LED installations and projection mappings in accessible public spaces within local neighborhoods. The aim is to democratize contemporary visual art and engage communities traditionally underrepresented in the art world, especially local youth.
Vision and Objectives
The core vision of EXP-01 is to inspire and ignite creativity within the community, particularly among young residents who typically have limited exposure to contemporary artistic practices and new media art. By strategically placing these installations in everyday spaces, the project makes cutting-edge artistic experiences available to all, fostering curiosity, imagination, and cultural enrichment without pre-structured interactions or guided interpretations. The installations are designed to be self-explanatory, allowing community members to experience and respond organically.
This exhibition intends to bridge the gap between traditional new media art settings, usually confined to city centers or closed events, and neighborhoods where such art rarely reaches. By aligning closely with the digital culture familiar to younger generations through social media and popular artists, EXP-01 aims to stimulate motivation, passion, and hidden talents within Rotterdam-Zuid's vibrant communities.

Current Status
Our initial proposal for EXP-01 received very positive feedback from Cultuur Concreet, and they even expressed willingness to finance the project. However, due to budget limitations in their Charlois department, it was not possible to realize the expo this year.
The good news is that we now have confirmation that a budget can be reserved for 2026, which gives the project a clear and realistic pathway forward. In collaboration with Speeltuin Tarwewijk, we are reshaping the plan so that the expo becomes part of our broader Give Back programming. This integration will allow the project to connect more directly with the community, align with other accessible creative events, and establish a stronger, sustainable foundation.
We will soon deliver a concrete plan to Cultuur Concreet and hope to share good news about its approval in the near future.
What Do We Still Need?
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Finalize and Submit Plan: Writing and delivering the updated proposal to Cultuur Concreet to secure approval for 2026 in collaboration with Speeltuin Tarwewijk.
Join and Support Us!
Are you a community organization, funding partner, or local artist interested in helping us bring inspiring public art to the heart of Rotterdam-Zuid?
Please contact us at info@wedontcarefoundation.com, with "EXP-01" in the subject line.
At We Don't Care Foundation, we believe in transforming local spaces into vibrant hubs of creativity and inspiration. With the commitment of Cultuur Concreet and the support of Speeltuin Tarwewijk, we are confident that EXP-01 will become a powerful part of our Give Back programming in 2026.