GB-01
GB-01 | Giveback Winter 2024
Building Community Through Creativity
In December 2024, We Don't Care Foundation organized GB-01, the very first official event under our foundation banner.
The event embodied the essence of our Give Back (GB) series: using creativity, collaboration, and culture to directly impact our community in meaningful ways.
Working closely with Boulevard, a Rotterdam-Zuid-based clothing brand, we designed a special collection of shirts, hoodies, longsleeves, and beanies, custom pieces created specifically for this initiative.
During the event, these items were gifted to young people, elderly residents, and passersby around the neighborhood, symbolizing warmth, solidarity, and connection. The event also featured warm meals generously provided by Toko Rilah, supporting both physical and emotional well-being during the cold winter period.
A projection mapping show lit up the nearby school building, initially planned to showcase artwork made by local children. Although that collaboration couldn't materialize, we adapted creatively, displaying visual assets connected to the event and Boulevard's work. maintaining the focus on local creativity.
GB-01 was a prototype, testing our model of combining creativity, giving, and professional opportunities for young people in one action.
Despite the inevitable learning curves, the event proved how powerful small, thoughtful actions can be when rooted in community engagement. In 2025 and beyond, we aim to professionalize and expand the Give Back series, setting higher standards for impact, scale, and participation.
The official aftermovie of GB-01 is available now on our Instagram account (@wedontcare.foundation).