L'Étoile de la Rue is a compelling, intimate documentary created by photographer and filmmaker Sethi, in collaboration with the production team of We Don't Care. The film follows the remarkable story of Saliou, a talented young basketball player from Dakar, Senegal, whose passion and determination have inspired those around him.
Audiovisual Projects, Music & Expo's
Amplifying New Voices and Bold Ideas
At We Don't Care Foundation, Creative Projects is where ideas that might otherwise be overlooked find their way into the world. This stream focuses on helping young creatives realize audiovisual works, music productions, exhibitions, and cross-disciplinary projects; especially those that fall outside traditional pathways.
Within Creative Projects, we run the EXP series, our recurring program dedicated to supporting independent exhibitions, music releases, short films, multimedia installations, and experimental creative work. EXP stands for Exposition, Expression, Expansion, because we believe creative work is not only about showing something to the world, but about expanding what's possible for yourself and your community.
Beyond the EXP series, we also support a wide range of individual audiovisual and music projects. Whether it's a music video, a documentary, a digital art project, or a collaborative album, our focus is always the same:
Helping makers develop original ideas.
Providing structural support, funding, production help, coaching. Especially when traditional routes are inaccessible.
Valuing the creative process even when it doesn't immediately fit into commercial models.
We understand how discouraging it can be when great creative work stalls due to lack of resources, connections, or recognition. That's why we are committed to making sure important projects don't die on the drawing board, but come to life, adding real value to the sector and to the artists' journeys.
If you're working on an idea that needs a push, or if you have a creative vision and you're not sure how to realize it, reach out to us. We're always open to discussing new projects and finding ways to help bold ideas move forward.
EXP-02 is an innovative exhibition that transforms the powerful documentary L'Étoile de la Rue into an immersive digital art experience, showcasing the journey of photographer and filmmaker Sethi. Initially traveling to Senegal to capture his father's homeland through photography, Sethi's project took an unexpected turn when he organically...
Balloon Boy | Short Film Project
Balloon Boy is an engaging short film project developed and created by George, the founder of We Don't Care. The film highlights the essence of creativity, youthfulness, and the relentless hope required to pursue one's passion and talent. At its core is a balloon as the main character symbolizing resilience, creativity, and the courage to follow...
EXP-01 is an innovative outdoor exhibition project designed specifically to bring new media art directly into the heart of Rotterdam-Zuid. Unlike typical gallery or exclusive event spaces, this project places captivating LED installations and projection mappings in accessible public spaces within local neighborhoods. The aim is to democratize...